--- title: How to Turn Internal Processes into Customer Training with iorad description: How Schwarz Group uses iorad to document internal processes with high-consumption tutorials—then repurposes that same content to spark customer demand. image: https://learning.iorad.com/hubfs/success_stories_wolfgang_schwarz.png --- [![iorad](https://learning.iorad.com/hubfs/Iored%20Theme%202021/Images/iorad%20logo%20DONT%20DELETE.png)](https://www.iorad.com/) - Product #### Individual [Tutorial Privacy Control who views your tutorials](https://www.iorad.com/pricing/feature/tutorial-privacy) [Mask Data Control who views your tutorials](https://www.iorad.com/pricing/feature/mask-data) [Basic Audio Text-to-speech & custom voiceovers](https://www.iorad.com/pricing/feature/basic-audio) #### Team [Branding Add custom branding](https://www.iorad.com/pricing/feature/custom-branding) [Premium Audio Neural voiceovers and CC](https://www.iorad.com/pricing/feature/premium-audio) [Collaboration Co-edit and publish tutorials](https://www.iorad.com/pricing/feature/team-collab) [Analytics See tutorial performance](https://www.iorad.com/pricing/feature/analytics) #### Enterprise [Translations Automatic language translation](https://www.iorad.com/pricing/feature/translations) [Team Accounts Allocate separate accounts](https://www.iorad.com/pricing/feature/team-collab) [Encrypt & Anti-Track Strict compliance & additional data protection](https://www.iorad.com/pricing/feature/encrypt-and-anti-track) [All plans & Features →](https://www.iorad.com/features) - Resources #### Support [Help Center](https://www.iorad.com/resources/help-center) [Learning Hub](https://learning.iorad.com) [Schedule Demo](https://www.iorad.com/demo) #### Customers [Testimonials](https://www.iorad.com/testimonials) [Case Studies](https://learning.iorad.com/customer-stories?_ga=2.48225895.1718347252.1788801042-1263284910.1780521832) #### Marketplace [Partnerships](https://www.iorad.com/partner-programs) [Integrations](https://www.iorad.com/connectIntegrations) [Services](https://www.iorad.com/services) #### Company [Privacy Policy](https://www.iorad.com/privacypolicy) [About Us](https://www.iorad.com/meet-the-team) - Use Cases [EDU](https://www.iorad.com/use-cases/education) [Customer Training](https://www.iorad.com/use-cases/customer-training) [Sales Enablement](https://www.iorad.com/use-cases/sales-enablement) [Learning & Development](https://www.iorad.com/use-cases/learning-and-development) [HR](https://www.iorad.com/use-cases/human-resources) [Product Management](https://www.iorad.com/use-cases/product-management) [I.T.](https://www.iorad.com/use-cases/information-technology) [Operations](https://www.iorad.com/use-cases/operations) [All Use Cases →](https://www.iorad.com/use-cases) - [Pricing](https://www.iorad.com/pricing) [Try it Free](https://www.iorad.com/signup) [Sign In](https://www.iorad.com/login) Customer Story # How Schwarz Group Repurposes Internal Training for Customers See how one team turned internal processes into customer-ready iorad tutorials, creating reusable, easy-to-update guidance that helps customers learn independently while reducing the need for repeated live walkthroughs. [Learning Hub](https://learning.iorad.com/) → [Customer Stories](https://learning.iorad.com/customer-stories) → How Schwarz Group Repurposes Internal Training for Customers ![success\_stories\_wolfgang\_schwarz](https://learning.iorad.com/hubfs/success_stories_wolfgang_schwarz.png) [Watch Now](https://learning.iorad.com/customer-stories/how-to-turn-internal-processes-into-customer-ready-tutorials#watch) “It’s a simple powerful tool with a great output.” ## Overview Schwarz Group uses iorad to capture internal processes as interactive tutorials — then repurposes that same content to help customers discover and adopt their solutions. The challenge Wolfgang Schwarz faced wasn't building the product, it was making sure clients understood how to use it. Documentation workflows were too heavy, and traditional training materials didn't drive action. With iorad, his team creates step-by-step walkthroughs that work for internal staff and external customers alike, using a single workflow to serve both use cases. The tutorials are easy to consume, easy to share, and built without a dedicated content team. ## **The Challenge: Great solutions… that nobody knew how to use** Wolfgang’s world is full of systems that *work*—but adoption breaks down when teams don’t understand the “how.” The hardest part wasn’t implementing tools. It was making those tools usable across the organization without turning enablement into a huge program. “This is exactly the point… good solutions are already there, but nobody knows how to use them.” He also saw the same challenge on the customer side. A CEO at a large building-materials dealer (B2B) immediately recognized the pattern: strong solutions existed across the group, but employees didn’t know how to use them consistently—especially outside IT. ## **The Shift: Tutorials that are easy to consume (and surprisingly hard to ignore)** Wolfgang’s team started using iorad more and more internally because it removed the friction that kills documentation projects: heavy effort, poor output, low consumption. He noted two small but telling signals of adoption: - People joked about the background music—but nobody turned it off. - Text-to-speech performed well even in German, despite mixed English terms. “The output is really great to consume.” The bigger shift: the output felt “modern” and effortless to consume—making it easy to show internally *and* externally. ## **The Outcome: Internal enablement that doubles as customer marketing** As Wolfgang documented internal processes, he began showing the results to customers—often in meetings where iorad wasn’t even the topic.  That created a practical go-to-market path: 1. Use iorad internally to refine workflows and build confidence 2. Show real examples to customers (low-lift, high-impact demo) 3. Start with a realistic referral motion (small, manageable) 4. Expand into reseller / packaged library models when demand is proven ## **Why it worked: It matched real consulting economics** Wolfgang was explicit: they don’t want to over-promise or build a massive sales machine. They want options that fit real capacity: - **Reseller / bundled services** when they want to own the customer relationship - **Referral** when the customer should buy directly and Schwarz focuses on consulting delivery - **Library model** for repeatable SAP workflows that are common across companies “We don’t have a huge sales organization… we have to be realistic.” This is where iorad becomes leverage: standard content scales, custom work stays premium. ## **Looking ahead: Standard SAP libraries + customer-specific extensions** Wolfgang called out a clear next step: build a reusable SAP “standard process” library (holiday requests, approvals, incident reporting, etc.) and package it as ongoing value—then layer in customer-specific tutorials for the workflows that differ by organization (quotes, projects, invoices). That creates a clean split: - **Repeatable enablement** (scales) - **Custom enablement** (high-value services) With the standard processes set, more time can be freed up for other business operations, a valuable resource-saving solution that can scale with the business. {embed\_html= , source\_type=html, supported\_oembed\_types=\[photo, video, link, rich\]} ![wolfgang schwarz](https://learning.iorad.com/hubfs/wolfgang%20schwarz.jpeg) [in](https://www.linkedin.com/in/wolfgang-schwarz-b4504b89/) ## Wolfgang Schwarz Managing Director schwarz-tech ### Background: - Internal process enablement & documentation - Consulting / implementation support for customers (incl. SAP environments) - Identifying “good solutions nobody knows how to use” across business units - Exploring referral/reseller motions for enablement tooling ### iorad usage: - Internal SOPs and “how we work” process training - Customer demos to showcase modern enablement output (easy to consume) - Standard SAP tutorial libraries (repeatable workflows like requests/approvals/incidents) - Custom customer-specific tutorials (quotes, projects, invoices, etc.) - Potentially packaging tutorials into reusable libraries via Help Centers / extension distribution ## Key Takeaways 1. The adoption truth: The best tool is the one people actually consume. 2. The enablement gap: “Good solutions exist, but nobody knows how to use them.” 3. The proof loop: Internal tutorials → instant customer demo → demand generation. ## Top Quotes 1. “It’s a simple powerful tool with a great output.” 2. “The new solution is far more easy to consume.” 3. “You can use it in your daily business without doing 1st 1 hour of yoga…” ![Company Logo](https://learning.iorad.com/hubfs/iorad%20icon.png) #### Support - [Help Center](https://www.iorad.com/resources/help-center) - [Learning Hub](https://learning.iorad.com/) - [Schedule Demo](https://www.iorad.com/demo) - [Releases](https://www.iorad.com/release) - [FAQ](https://www.iorad.com/faq) #### Pricing - [Business](https://www.iorad.com/pricing/business) - [Education](https://www.iorad.com/pricing/education) - [Non-Profit](https://www.iorad.com/pricing/non-profits) #### Company - [About](https://iorad.com/about) - [Leadership](https://www.iorad.com/leadership) - [History](https://www.iorad.com/history) - [Culture](https://www.iorad.com/culture) - [Careers](https://www.iorad.com/careers) #### Explore iorad - [What is iorad](https://www.iorad.com/tutorialbuilder) - [Features](https://www.iorad.com/features) - [Compare iorad](https://www.iorad.com/compare) - [How to use iorad](https://learning.iorad.com/use-cases) - [Testimonials](https://www.iorad.com/testimonials) #### Connect - [Partners](https://www.iorad.com/partner-programs) - [Integrations](https://www.iorad.com/connectIntegrations) - [Helping Hands](https://www.iorad.com/helping-hands) - [Services](https://www.iorad.com/services) - [Adoption Curve](https://learning.iorad.com/the-adoption-curve) #### Fine Print - [Terms of use](https://www.iorad.com/termsconditions) - [Privacy Policy](https://www.iorad.com/privacypolicy) - [Cookie Policy](https://www.iorad.com/cookiepolicy) - [Accessibility](https://www.iorad.com/accessibility) - [System Status](https://status.iorad.com/) © Copyright 2026 – iorad Inc. 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