iorad lets product teams collect feedback on new features by giving users an interactive click-through tutorial to complete before responding. Instead of asking for opinions on something users haven't tried yet, you send an iorad tutorial, the user clicks through the actual feature workflow, and then they answer your feedback questions in context.
Feedback collected this way is more specific and more useful than survey responses from users who only read a description of the feature. See how product teams use iorad to get better feedback below. Product-related feedback can be challenging to share. It's often lengthy, technical, and at times hard to follow. Instead of relying on pages of documentation or lengthy videos to get the job done, try iorad.
How to Use iorad for Product Feedback Collection
The typical flow: build an iorad tutorial for the new feature or workflow you want feedback on, share it with your target users before or alongside your feedback survey, and ask users to complete the tutorial first. By the time they answer your questions, they've actually used the feature rather than imagining it from a description.
This approach is particularly effective for usability feedback. Users who click through a workflow identify friction points, confusing steps, and missing context in a way that survey respondents who haven't touched the feature simply can't. The iorad tutorial also serves as a controlled environment — every respondent goes through the same steps in the same order, making responses more comparable.
For beta programs and early access releases, iorad tutorials can be shared with a limited group before the feature goes live. Feedback collected during this window has more time to inform development decisions before the feature ships broadly.
With iorad, you can utilize screen capture to create simple interactive tutorials that walk through product feedback in a step-by-step fashion. Use them to document feature suggestions, bugs, or recurring complaints. You can also add in custom voice or video annotation to give additional context to what you are showing on screen.